Thursday, February 7, 2013

The Devil's in the Details!


It’s  been a great week in the "MeSellYouWrite" world. As I mentioned in an earlier blog, A.L. Sanderson's book, Timber; Fire in the Pines, is finally out there and we’ve been getting lots of great feedback.

Feedback from readers can be more satisfying to writers than monetary rewards; at least that’s how it seems to be with this particular writer. When people take the time to share their thoughts and feelings it gives the author a unique opportunity to experience their story through the reader's eye. It’s really satisfying to learn that the words they have written have the desired effect!  Imagine the pleasure for the writer when the funny dialog they wrote made the reader smile—or even laugh; or when a poignant scene evokes sadness or tears.

Like many historical fiction writers, Ms. Sanderson spent a lot of time researching her subject at libraries and museums.  She researched lumber camps and lumberjacks and how they lived, forestry practices and how they cleared the timber, and much more.  The hours and hours spent researching is really rewarded when they receive positive feedback from readers.  

The feedback we got from some of the gentlemen readers was surprising; after reading Timber, their responses reaffirmed the power and necessity of writing a well researched book. The first thing one older gentleman commented on was how some of the characters in the book spoke to him. The dialog in the book transported him back to his youth.  Certain sayings and manners of speech used in the book were similar to how he remembers his older family members speaking.  And because a character in the book used a certain brand of chewing tobacco, the reader remembered something he hadn't thought of in a long time; it turns out the tobacco was the same brand this reader had first used when he was nine years old—and that was close to 70 years ago! Talk about a blast from the past! 

Another pleasant surprise came from a 10th grade boy who was enthusiastic about the story.  Wow!  Who knew?  We're not planning to target high school students yet!

So it seems clear that knowing ones subject may be one of the most important things a successful writer can do to authentically impact a reader. When good research is done when writing historical fiction, it can bring the subject to life and make a book a joy to read.   The devil is—after all—in the details!

And from my vantage point, involved as I am in sales and marketing efforts to launch the book, hearing some of the reader responses makes it easier for me to market and position the book in the marketplace.

In sales and marketing, efforts are likewise guided and rewarded by conducting good research. After all, this is THE AGE OF INFORMATION!  Questions I need to research include: What’s all this new social media about?  Who is our audience?  How do we reach them in a cost efficient way?  What can we do to increase visibility of the book and build our platform?  What can we learn from our reader's responses?  It's these kinds of questions that can keep me up at night! 

We're still in the early stages with this book and I'm listening and learning lots of important details.  It will be these details that shape the plans that help make the book a success. 

It seems a no-brainer that—for both the writer and the publicist—good reader responses and careful research can both help to yield stronger sales numbers! 





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